By 1960, Playboy was a juggernaut that couldn't be ignored. There were Playboy Clubs and a late night TV show (Playboy After Dark) and of course, the magazine. At this point in time, Playboy was eclipsing every other girlie magazine on the stand and in the press.

Which was not to say that the others were dead. Adam, still one of Playboy's staunchest competitors, was just coming into its own as a magazine. Sharing a name with Fawcett's much tamer (and now defunct) Adam, the Knight Publications version was outselling its parent company's original mag, Sir Knight. Along with Modern Man, Adam was giving Playboy a good run for its money on the newsstands, if not much anywhere else.

Adam was coming into its prime in 1960, with fancy articles and fiction by big-name writers and some of the sexiest women between the covers. Granted, the images were pretty mainstream, even for the time, but that seemed to be what the public wanted, as Adam easily outsold more fetish-oriented magazines from Selbee and other such publishers.

This issue includes pictorials of Liane Morrelli, Wendy March, Gloria Gilbert, and Darlene Carr. The covergirl is Dane Arden. There's also fiction and articles by the likes of Arnold Stover, Charles Steele, Charles Dennis, Richard E. Geis, Connie Sellers, Leonard Shannon and others. You've probably never heard of them, but some (especially Richard E. Geis) were authors of some note.